Industry Understanding

E-commerce . 5 Nov 2025

Ecommerce in the MENA region has been growing at an incredible pace. Over the past few years, especially after the pandemic, more people than ever have started shopping online. This growth has created a diverse audience with different habits, languages, and cultural preferences. One thing, however, stands out across the region, many users feel more comfortable and confident when they shop in Arabic. That’s why Arabic localization has become one of the biggest factors behind ecommerce success today. When a platform speaks to people in their own language, it creates a smoother, more personal experience. Navigation feels easier, products feel more relatable, and the overall interaction becomes more natural. Most importantly, it builds trust, and trust is what keeps customers coming back.

Tech . 4 Mar 2025

Generative AI has changed the way we work, and at Robusta Technology Group, it’s at the core of our operations. As a company that builds technology for a living, AI isn't just another tool for us—it’s central to how we build, innovate, and deliver solutions. We don’t just develop technology; we shape the way of how people interact with it. Embracing AI isn’t optional—it’s a key value for us to make it accessible and valuable for our markets and communities. But before we can unlock its full potential for others, we had to start by transforming the way we work internally.

Tech . 24 Feb 2025

Noha Asal is Design Manager at Robusta Studio, and she has a lot to say about application design and the considerations that go into building world-class solutions for MENA region businesses.*

E-commerce . 19 Jan 2025

The Rise of AI Personal Shopping Assistants: Redefining Conversational Commerce

IT Outsourcing . 10 Dec 2024

A well-organized team is critical to scaling, adapting, and maintaining a competitive edge. Without a strong, cohesive team, even the most innovative tech startups will fail.

Tech . 22 Nov 2024

As the Kingdom continues to invest in digital infrastructure and embrace technological advancements, the future outlook for tech and digital transformation in Saudi Arabia and the Middle East remains exceedingly bright.

E-commerce . 13 Oct 2024

Quick commerce, also known as q-commerce or on-demand delivery, is about delivering products to your customer within hours or even minutes of placing an order.

Tech . 4 Jul 2024

AI-based commerce is quickly becoming the preferred method of customer support, overtaking traditional phone, email, and in-person services. Used correctly, it gives your customers unmatched convenience while giving you efficiency and access to detailed analytics that conventional methods cannot provide.

E-commerce . 25 Jun 2024

Marketing automation involves using software and technology to streamline, automate, and measure marketing tasks and workflows. For e-commerce businesses, marketing automation can significantly impact growth by enhancing efficiency, personalizing customer interactions, and improving overall marketing effectiveness.